When you send a message to a potential or current customer through email, it is considered an Email marketing. It is an act of sending a commercial message, typically to a group of people, using email.
It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
You have probably heard the term ‘Money is in the list’ before. What it simply means is, as an affiliate entrepreneur, you need to build an email list to be truly successful. Why?
9,9 out of 10 times, people don’t usually buy what you are promoting or advertising the first time they see it. But through their email addresses you have collected, you are able to send them messages that remind them why they need and have to buy your product or service.
Some buy after your 2nd, 3rd email while some others at the 5th or they buy a completely different products you offer down the line.
Hence, you must conduct Email Marketing; you must build an Email List to succeed.
How To Build Up Your Email List Quickly
A landing page obviously can be geared up to generate e-mails and leads. When a landing page is used to gather emails, it’s frequently called a ‘squeeze page’.
How you acquire the customers email addresses through a landing page is discussed on this blog in the article “What Is A Landing Page And How Do You Create One” – You can find it here!
Likewise, you can add email sign-up forms, also called ‘opt-in forms’, right into your blog posts or onto your website.
However you go about this, the key is just to make sure that your mailing list opt-in box is prominent. In other words: How are you offering value?
What is the number one critical question you can answer for them in exchange for their email address? Figure that out and you’ll get an avalanche of subscribers. We’ve found that it is very helpful to offer a free gift in exchange for joining a mailing list.
One of the best things to give away is a free e-book.
These can be attached to the first email you send out. They offer value but are also basically free to send.
We are working on creating Free e-books in our different niches in order to make it amazingly simple for you to give away free gifts you can use to build your email list as quickly as possible.
In the meantime, if you are in the Relationship niche, you can register with ‘Irresistible and download their Free e-books with your Clickbank ID here!
The custom PDF e-books are embedded with your commission code, so you might even make sales just by giving the gift away!
Also, some of the vendors you are affiliated to, may have Free e-books you can give away – check their affiliate page for it.
How To Manage Your List Using Email Software
Rather than tell you why you cannot mange your Email List manually without a Software, let me mention the functions of a Software in managing your list. Let’s go!
The software does all the technical stuff like sending the emails, managing subscribers, handling unsubscribes, verifying emails, customizing the messages, and the list goes on and on.
You will also want software that has autoresponder technology. Let me explain to you what that is. An autoresponder is something that sends out the emails automatically. The best way to explain it is with an example:
Let’s assume you set up your autoresponder software with a welcome email, and then three content emails, each to be sent one day apart.
Amy joins your mailing list on Tuesday. The autoresponder sends her a welcome email immediately. The software then waits one day and on Wednesday sends her email one, it waits another day and then sends her email two, it waits another day and then sends her email three.
The autoresponder software makes the emails feel fresh and automates all the work. This way you don’t have to send emails every day. In fact, the emails you are getting from us are being sent by an autoresponder. Isn’t that awesome!
Autoresponders are unfortunately not free, but they are a fantastic tool which automates almost all the emailing work.
There are a few good companies out there – see Tools & Resources – but we have shortlisted the best 2, from whom you can choose to subscribe with. Their services are quite very similar and they both offer Free Trial periods – Aweber and GetResponse
Finally, the key to email marketing is creating a powerful connection with a list of people who want to read your emails; Creating a relationship with them, where you provide solutions, hope, motivation, excitement and more…
The more you provide this kind of Value and Excitement, the more you are likely going to get sales.